Our small independent family run business takes great pride in our uniquely designed fishing lures. We are never willing to settle for “good enough”, and spend years developing each and every product we bring to market. Each item is tested in an array of real fishing scenarios; from deep, clear northern lakes to weed choked southern hog havens, rest assured Riot Baits has seen it all.

In 2014, Matt and Megan Stark embarked on their journey with Riot Baits, leveraging their extensive background in product and brand development. Since then, their son Atticus has joined the family business, accompanied by an extraordinary team of R Unit Ambassadors and talented professional anglers. We extend our heartfelt gratitude to you and your family for supporting our small, American-owned and -operated business, originating from the scenic lakes of North Carolina.